Telling the story of your client’s medical injury means helping the jury understand why the doctor made a particular choice that resulted in harm to your client. That can be difficult to do as the circumstances surrounding those choices are unfamiliar to most jurors. Archetypes can be a way to shine the light on why a doctor, or any defendant, makes the choices they make. Archetypes are easily recognizable mental images that illustrate familiar patterns of behavior. Harnessing archetypes to tell the story helps jurors see beyond the inherent biases that tend to favor doctors by exposing the underlying behavioral patterns that led to the harmful choice.

Anthony Bribriesco will show you how to use choice analysis to focus on the most important choices the defendant doctor made, explore archetypes as a means of understanding why the doctor made that choice, tell the story of why the doctor made the choice that harmed your client, and expose those archetypes during cross examination.